Tools we use pt. 1: Leadfeeder

LEADFEEDER

In the life of a startup company it’s very important to pick the right tools and use them properly with the lowest energy and money consumed. Especially when the main goal is to acquire as much clients as possible.

During our journey of tools presentation, our first stop is Leadfeeder, which is used by enbrite.ly team from almost the very beginning. Briefly, this tool shows you which companies visit your website and what they do there. It’s blatantly easy to set up, you simply give your company URL and  the rest is basically done automatically if you wouldn’t like to burn your precious time. Powered by Google Analytics, it helps companies to know more about their website visitors and use this information to convert promising visitors to sales leads. Leadfeeder equips you with the followings: company name, industry, location, website and linkedin profile. With a recent update you can even get a list of employees on linkedin associated with the given company. Based on this data you get a clear path to contact the potential client.

Further functions allow you to figure out the exact date and time of your visits, time on site on all page sessions and referring URLs. You can easily build your sales pitch by knowing these metrics, since it gives you an idea about your prospect’s circle of interests. Leadfeeder builds up a relevance list pretty decently as well by filtering to those who spent the most time browsing your pages and made visits frequently. However, you can set everything manually according to your preference too. You can combine various filters (source, landing page, visit time, quality, pageviews,country, industry, etc.) to track your campaign productivity, you can set notifications, email alerts to make sure you don’t miss a single opportunity. Team Collaboration is another important virtue of Leadfeeder: you can assign and follow interesting leads, post your comments for the rest of your team and use the tagging feature to organize your leads.

Combine it smartly with Google Analytics and your CRM system (API is available) and you have a combat worthy tool in your hand which makes lead generation a cakewalk.

Final conclusion is that we highly recommend using this gem for anyone in need of lead generation. I am sure at this point you are up to give them a try.
(Obviously, they have an affilate program as you might have figured from the hyperlink already :) You can get free subscriptions by referring other companies!)

One thought on “Tools we use pt. 1: Leadfeeder

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