Budapest – iProspect, a global performance based digital marketing agency announced that it has partnered with enbrite.ly, an online advertising fraud protection company, to further improve traffic quality for its clients through display ads campaigns.
“The fact that online advertising has a fraud problem has been clear ever since the birth of the industry” – begins Nándor Kovács, the Head of iProspect. “Inflating impressions, click farms and fake clicks have always been present. With the advent of video advertising and real-time bidding platforms, there are additional opaque layers between the parties involved. The numbers are suspicious, and hints of fraudulent actors in the system are strong, especially with the recent news of botnet operators moving in on the scene.
“We, as a media agency have already been looking at the companies in recent years who offer ad viewability metrics, and would want an additional tool to verify that the campaigns we run are not just visible, but are actually presented to human beings.”
“We are excited about this new partnership,” said Oszkár Rimóczi, CEO and co-founder of enbrite.ly. “We are happy to partner with one of the most innovative players in the market and improve traffic quality for iProspect’s clients. We aim to help online advertisement buyers, networks and agencies who believe in fair business, ridding the ecosystem of malpractice through our advanced user behavioral analysis.”